JM Sports Massage

Last updated: 11 November 2026
 

1. Introduction

At JM Sports Massage, we are committed to protecting your privacy and ensuring that your personal information is handled securely, responsibly and transparently.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us, book an appointment or receive treatment.

We handle personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable data protection legislation.
 

2. Who We Are

JM Sports Massage is operated by Jack Murphy, a self-employed Sports Massage Therapist based in Hinckley, Leicestershire.

Data Controller: Jack Murphy, trading as JM Sports Massage

Correspondence Address: 54 Clarence Road, Hinckley, Leicestershire, LE10 1DR, United Kingdom

Email: jmsportsmassageuk@gmail.com

Telephone: 07380 366929

JM Sports Massage is responsible for determining how and why your personal information is processed.
 

3. Information We Collect

Depending on how you interact with us, we may collect the following information:

Personal and Contact Information

• Full name

• Date of birth

• Email address

• Telephone number

• Home address or appointment location

• Emergency contact details

Health and Treatment Information

• Medical history and existing health conditions

• Injuries, symptoms and areas of discomfort

• Medication and allergies

• Relevant lifestyle and physical activity information

• Consultation and assessment findings

• Treatment notes, progress and aftercare recommendations

• Treatment consent and relevant medical declarations

Booking and Financial Information

• Appointment details and booking history

• Treatment fees and payment records

• Information necessary for accounting and financial administration

Website and Communication Information

• Information submitted through website contact forms

• Emails, messages and enquiries

• Cookie preferences and relevant website usage information

We only collect information that is relevant and reasonably necessary for the services we provide.
 

4. How We Use Your Information

We use personal information to:

• Arrange, confirm and manage appointments.

• Communicate with you regarding bookings, enquiries and treatment.

• Review medical histories and assess suitability for treatment.

• Provide appropriate sports massage therapy and associated services.

• Maintain accurate consultation and treatment records.

• Monitor treatment progress and provide aftercare recommendations.

• Arrange and attend mobile appointments.

• Process payments and maintain financial records.

• Meet applicable legal, regulatory and insurance requirements.

• Maintain the security and functionality of our website and business systems.

Where you have separately opted in, we may also use your email address to send occasional promotional updates or information about our services.
 

5. Our Legal Basis for Using Your Information

We process personal information where necessary to provide services you have requested, comply with applicable legal obligations or pursue legitimate business interests, provided these do not override your rights and freedoms.

Our legitimate interests include responding to enquiries, managing our business, maintaining appropriate records, protecting our services and establishing or defending legal claims.

Health information is treated as particularly sensitive.

Where we rely on explicit consent to collect and use your health information for assessment and treatment, we will request this separately through our consultation and medical history forms.

You may withdraw this consent at any time by contacting us. Withdrawal does not affect processing already carried out lawfully. Certain information may still be retained or processed where another applicable legal basis and data protection condition permit or require this.

We may be unable to provide treatment without the health information reasonably necessary to assess whether treatment is appropriate and safe.
 

6. How We Store and Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

Client information, including medical histories, consultation forms, appointment details and treatment records, is primarily managed through Cliniko, our practice management system.

Cliniko provides security measures designed to protect patient information, including access controls and encryption.

We take steps to ensure that access to confidential information is limited to those who reasonably require it for legitimate business or treatment purposes.

No electronic storage or transmission system can be guaranteed to be completely secure, but we take appropriate precautions to protect the information entrusted to us.
 

7. Third-Party Services and Data Sharing

We use trusted third-party providers to help operate JM Sports Massage.

These may include:

• Cliniko: Appointment management, medical history forms, consultation records and treatment notes.

• Wix: Website hosting, website forms and associated website services.

• Lopay: Processing card payments.

• Monzo Business: Business banking and financial transactions.

• QuickBooks: Accounting, bookkeeping and financial administration.

Each provider processes relevant information according to its role, applicable data protection obligations and contractual arrangements.

We do not sell your personal information.

We may disclose relevant information where legally required, where necessary for insurance or legal claims, or to appropriate professional advisers.

We will not routinely share your confidential medical information with unrelated third parties without an appropriate lawful basis.
 

8. Mobile Appointments and Home Visits

For mobile appointments, we collect the address where your treatment will take place.

This information is used to arrange your appointment, plan travel and provide treatment at the agreed location.

Appointment addresses may be stored within Cliniko as part of your booking details and are accessed only where reasonably necessary.
 

9. Payments and Financial Information

Payment for treatments is taken at the appointment by cash or card.

Card payments are processed through Lopay. JM Sports Massage does not store clients' full payment card details.

Monzo Business is used for business banking, and QuickBooks is used for accounting and financial recordkeeping.

Relevant transaction information is retained where necessary for accounting, tax, legal and business administration purposes.
 

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, subject to applicable legal, insurance and regulatory requirements.

Clinical and Treatment Records

Client consultation forms, medical histories, assessment findings, treatment notes and associated clinical records are ordinarily retained for a minimum of seven years following the client's last treatment, in accordance with our professional indemnity insurance requirements.

Records may be retained for longer where necessary and lawfully justified, including for the establishment, exercise or defence of legal claims.

Where a client withdraws consent or requests deletion, we will assess the request in accordance with applicable data protection law. We will not automatically retain information solely because an insurance policy specifies a retention period.

Financial Records

Accounting and financial information is retained for the periods required by applicable tax and financial recordkeeping rules.

Enquiries and Communications

General enquiries and correspondence are retained only for as long as reasonably necessary for their purpose, including any legitimate follow-up or recordkeeping requirements.

Marketing Information

Marketing preferences and related records are retained as necessary to manage subscriptions, withdrawals and compliance with applicable marketing rules.

When personal information is no longer required, we will securely delete or anonymise it where appropriate.
 

11. Email Marketing

We may occasionally offer clients the opportunity to receive promotional emails, service updates or information about JM Sports Massage.

Marketing emails will only be sent where we have an appropriate lawful basis and comply with applicable electronic marketing rules.

Where we request marketing consent, it will be optional and separate from treatment consent.

You can unsubscribe from promotional communications at any time using the unsubscribe option provided or by contacting us directly.

Appointment confirmations, reminders and other necessary service communications are separate from promotional marketing.
 

12. Cookies and Website Information

Our website is hosted by Wix and uses cookies and similar technologies to support website functionality, security and user experience.

Some cookies are essential for the website to operate, while others may be used for analytics or performance monitoring.

Where required by law, we request consent before using non-essential cookies.

Visitors can accept or decline optional cookies through our website's cookie consent banner and manage their preferences using the controls made available.

Further information about relevant cookies and their purposes is provided through our website's cookie consent tools.
 

13. International Data Transfers

Some third-party service providers may process or access personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure that appropriate safeguards are in place where required by applicable data protection law.

These may include UK adequacy regulations, approved contractual safeguards or other legally recognised transfer arrangements.
 

14. Your Data Protection Rights

Under UK data protection law, you may have the right to:

• Request access to personal information we hold about you.

• Request correction of inaccurate or incomplete information.

• Request deletion of personal information in certain circumstances.

• Request restriction of processing in certain circumstances.

• Object to certain types of processing.

• Request transfer of eligible personal information.

• Withdraw consent where processing relies on consent.

These rights are subject to applicable legal conditions and exemptions.

To exercise your rights, please contact jmsportsmassageuk@gmail.com.

We will respond to requests within the timeframes required by applicable data protection legislation.
 

15. Confidentiality

All client medical information, consultation details and treatment records are treated as confidential.

We do not disclose confidential treatment information to third parties unless there is an appropriate lawful basis, a legal requirement or another legally justified reason to do so.

We are committed to maintaining professional standards of privacy, discretion and confidentiality throughout our services.
 

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, business practices, third-party providers or applicable legal requirements.

Any updates will be published on our website, together with the revised date.
 

17. Contact Us

If you have any questions about this Privacy Policy, how your information is handled or your data protection rights, please contact:

JM Sports Massage

Jack Murphy

54 Clarence Road
Hinckley, Leicestershire
LE10 1DR
United Kingdom

Email: jmsportsmassageuk@gmail.com

Telephone: 07380 366929
 

18. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can investigate and address your concerns.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Website: https://ico.org.uk

Telephone: 0303 123 1113